Writing to educate or inform

Much of the content churches add to their web sites seeks to inform visitors about something, from ministries to denomination belief's. The Web Developer's Copywriting Guide at SitePoint gives some techniques to use when writing for educational purposes:

• Use clear, concise language. Break out the verbal essence!
• Use bulleted lists. They're easy to read fast (skim).
• Put the web page visitor's needs first. Ask yourself what they would want from your "product".