... not to be confused with search engine optimization (SEO). Optimizing your site has to do with making it fast and efficient. Shrinking image file size, keeping pages "light", using design methods that speed display time, getting rid of unnecessary elements, and more.
A basic tenet: If you don't need it, don't use it. Blast those opening "splash" pages, twirling animations, and huge file size photos .
WebMonkey has a good tutorial on web site optimization .
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