Take a look at all the varied internal and external "products" your church produces, for example printed media (bulletins, newsletters, letterhead, business cards, post cards, news releases, flyers, mailers, T-shirts, coffee mugs, etc.), web pages, and any video or other multimedia.
Chances are there's a big mismatch or perhaps no common thread at all. Successful businesses strive for a common look throughout the company to establish a recognizable "identity". A common key is often a unique logo that represents your church.
Read comments at the anthonycoppedge.com church tech blog
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