Monday, August 10, 2009

Branding - advertise your web site

Some people get annoyed when asked to adopt "standards" for church print and electronic publications.  But churches need to use such "branding" to establish a standard church "identity".

Here are some places you really need to make sure your web address is on all communications, including:
  • Business cards
  • Church bulletins
  • Worship inserts
  • Emails (add in the "signature" area)
  • Church publications (brochures, newsletters, flyers, ...)
  • Letterheads
  • Promotional materials
  • Advertising
  • Signs
Also remember that if you do not need a "www." at the start of your web address, leave it off! Keep it as simple as possible.  A shorter address is easier to recall.