OK, so the big secret in search engine optimization (SEO) is "Keywords", which many people already know. Yeah, yeah, ... put all siginifcant words that pertain to a page in the page's KEYWORDS Meta Tag. But this Virtual Promote Gazette article also goes into a bit more explanation, including keyword density.
For the adventurous, there's even a Word macro you can copy (and then create) that can count word density.
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