Wednesday, July 19, 2006

Site planning saves time

Many church webs sites would benefit greatly from better planning. While in the military, I heard an old maxim ... "One minute of planning saves 12 minutes of execution". In other words, a good plan prevents wasted time later. This certainly pertains to web sites.

When thinking about creating or changing a web site, a good place to start is Gospelcom's " Your first two questions" page. The page even has a Planning Worksheet.

Put in your plan:
  • Clear writing (it doesn't come easy)
  • Good accessibility (by people with varied disabilities)
  • Great usability (for example, make text easy to scan and ensure the site is easy to navigate).

"Who-What-Where-When-Why" is a standard journalism standard for writing a straight news story. Let's apply that standard to web site planning:

  • Who do you want to reach with your web site?
    Who will do the needed web page editing and site management?
    Who will provide content?
    Who will approve content prior to publishing it?
  • What results do you hope to get from your web site?
    What type of site will it be -- simple online brochure, internal, outreach, ... ?
  • Where will you host the site? Costs, services, and support vary widely.
  • When does you church want this done? Be realistic about the time involved, both for thesite startup and for updating of content.
  • Why have a web? If church members can't answer this with enthusiasm, forget it.

Some related links:

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