Branding both answers the question, "Who are we?" (by use of a meaningful logo), and provides a consistent look that people begin to associate with your specific local church.
Church identity is not just producing and using a new logo. It includes the whole consistent "look" of your church products, both printed and electronic. Fonts used, font sizes, colors, even shapes of products can all be a part of a consistent identity.
Below are some typical church products in the two basic categories and can benefit from a consistent branding.
Print media
- Stationery
- Intra-office memos and note paper
- Newsletters
- Worship bulletins (where used)
- In-pew materials
- Brochures
- Post cards
- Pamphlets and leaflets
- Flyers & posters
- Door hangers
- Print ads
- Ad-type banners
- Business cards
- Give-away products (mugs, for example)
- Emails from church staff
- Emailed news, notes, or similar publications where the email itself is the publication
- Web sites of all types -- including blogs
- Videos
- Projected materials (for services, classes, or meetings)
- Online ads
- Online business locators (such as Google, which lets you associate a photo with your church's map location and with your business information)
A few online identity resources toget you started...
- Branding? For churches?
- Church branding
- Identity (branding) postings at this blog
- Creating a distinctive identity (online class by HP)
- Five Reasons Why Missional Churches Cannot Ignore Identity Branding
- Unity Church Marketing blog ("church identity" labels)
- Church logos (Bing image search)
- Church identity (Bing image search)
No comments:
Post a Comment