A survey commissioned by the Pew Internet & American Life Project found that the vast majority of people have no idea what Phishing , podcasting, or RSS are. Yet some web developers assume that people know what to do with the little RSS "chicklet" image or a little pretty orange "Feed" icon or associated link (the icon will probably become standard -- it's already used by Firefox and the upcoming IE 7).
Pew/Internet survey (PDF)
Pew/Internet survey (PDF)
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