According to research conducted by Barna, 91 percent of non-Christians believe that the church isn't sensitive to their needs. Why? Jargon ("insider terms"), incomplete information, information that doesn't address daily concerns.
Tip: Design and write "for the least" among potential visitors. Avoid "churchy" language.
If your site contains a lot of churchy language, start editing now.
Source: http://www.pastors.com/
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1 comment:
Very good post. You may be interested in our page about christianese and also our church website self-assessment tool which address these same issues.
Blessings
Tony
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