Tuesday, July 15, 2008

Even babies like chunking

Johns Hopkins researchers have found that babies learn better with chunking -- grouped data. While that's news, it's not really so new. After all, web content experts have been advocating chunking of text for quite a while.

Breaking up text into bite-sized chunks in different ways makes it easier to quickly scan for information. No matter how good your content, you can improve it by separating the text into logical chunks -- chunking.

Some good ways to chunk and organize your text include:

  • Use heads and subheads
  • Use short, simple sentences
    See Write Simple or WebAim's "Writing Clearly and Simply"
  • Put key information first (inverted pyramid style)
  • Use short paragraphs (white space between chunked text)
  • Use lists (unordered or ordered) when possible
  • Use tables for tabular data

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