Pastor blog uses

Your congregation might well benefit from a blog authored by your pastor. Why? Your church web site needs to include changing content -- content that will keep people coming back. A pastor's blog is one of many parts to a complete church web site, even for a basic site that's not "fancy":

Some types of static information church web pages:

• Information pages (who we are, what we believe, service information, location, contact information, ...)
• Resource pages (links to spiritual topics and online tools)

Some types of dynamic (changing) web pages:

• Photo albums
• Church news
• Pastor's blog
• Syndicated news
• Syndicated religious cartoons

Here are a few of the many possible uses for a pastor's blog:

• A weekly (or more frequent) pithy spiritual message, musing, or "thought for the week"
• Sermon texts
• Sermon summaries
• Sermon supplemental references (linked)
• Topics related to the denomination

I believe that the below possibilities are of much lower interest and value in a pastor's blog:

• "Pitches" for upcoming events.
  This type subject might be a low-interest item and better suited to a church newsletter or Sunday bulletin supplement.
• "Congratulations" on past events.
  Such items might be better posted in a church news blog or online newsletter.