How to write for the web

Below are some tips related to improving your writing for the web. These come from Jacob Nielsen, renowned Usability guru.

• How users read on the web, including scores on a sample paragraph in different writing styles.
• Why web users scan your text
• Information foraging
• Write in inverted pyramid style
• Keep it terse
• How to write for the web (this has long text)
• Apply writing guidelines - increase usability 159%
• How to write heads and subheads